As a 44-year-old member of Era X, Gov. Ron DeSantis of Florida could be an unlikely candidate to wrest his celebration’s older voters away from Donald J. Trump, a 76-year-old child boomer.

However he’s making an attempt anyway.

As Mr. DeSantis closes in on the official rollout of a 2024 marketing campaign for president, he’s looking for to make early inroads with this massive, politically influential group of voters, and doing so by interesting to their pocketbook considerations.

He has targeted particularly on his efforts to decrease…


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